GiftFly needed a new user experience to make buying eGift cards more fun and interactive for the end user. I used the existing design combined with inspiration from other successful start ups to start the iteration process for the site’s redesign. This is the current design after about 10-15 mock-ups. I would prefer for it to go through more testing, but deadlines and limitations/expectations from the company have left it at this current iteration. It was designed to responsively flow into a web app, as there is no native mobile app for the iPhone or Android.