I’m Tracy Dendy, and I’ve produced work in the field of visual design for over seven years. My passion lies in creating experiences. I believe my greatest gift (and often my greatest challenge) is in designing experiences that can fully reverse the condition of what I lovingly refer to as Aesthetic Stagnation, or the lack of cultivated creativity. I love to design spaces and environments, to set a scene for the interacting user to make what they will out of it. My focus is visual design, while the skills I’ve refined traverse the industries of interactive design, information design, interior design and fashion design. I have been a graphic designer for world-class musicians, independent clothing design companies, and the (then) number one selling iPad news magazine.
My print work with musicians began with poster designs for the Syracuse University Symphony Orchestra’s performances from 2008 through 2010. During this time, I met the American jazz musician Bill Cole. After retiring as a professor, he produced two albums for which I designed the cover artwork and branding.
My work in personal clothing design led to a position with Animated Closet, a clothing line that collaborated with artists around the world to design women’s and children’s creative and unusual knitwear. I managed branding and retail design for their new storefront in Park Slope, Brooklyn. In a pressure-filled and sleepless three weeks, our small company constructed a distinctive clothing store, with murals, a hand-made sign and clothing racks made from suspended chain link fencing. As their graphic designer, I created the logo, hangtags and other printed materials within the brand’s identity. Animated Closet’s notable factor is its colorful and expressive print design. Part of my responsibilities were to research and develop ideas for the prints, and implement them into triptychs and color schemes.
After completing my partnership with Animated Closet, I moved on to a Production Design position with the digital publication The Daily, just three months after its launch. At the iPad news magazine, I designed layouts and built pages using a proprietary content management system. I am an expert with Adobe Photoshop and Illustrator, and I provided the publication with occasional illustrations, infographics, animation and other interactivity. Working for a daily news publication grew my experience working under tight deadlines and with the input of editors, art directors, producers and writers.
One of my artistic passions outside of design is music. For eight years I played cello for orchestras and chamber groups. Six of those years I performed for weddings and holiday events. Music has been a significant source of expression and growth in my life. It takes emotional responsibility and a proactive mindset to be successful in large group performances. For three years, I was a member of the West African Drumming Ensemble headed by Bill Cole and Master Drummer Biboti Ouikahilo. I was also a teaching assistant for Walt and Daria Medicis’s Social Ballroom class for three years. After teaching dance steps to more than 300 students, I became very good at remembering names!
Throughout my experiences, I’ve found that communication can make or break an entire system, whether it be a visual system or an interpersonal system between coworkers. Therefore I always put a majority of my effort into effective communication, because nothing can truly work without it. In my drive to improve the visual experiences of others, I research my targeted audience, and create the best possible outcome for everyone involved. Maintaining an overall vision leads to a successful message. I believe our minds are the original supercomputer and that every experience must be approached holistically from start to finish.
To view my resume, click here.